Young Media Leadership Development Excellence Award
| "Young Media Leadership Development Excellence Award" is presented to the Media Organizations in the GCC region who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies covering the entire community. |
| - The nominee must have achieved creative leadership and consistently demonstrated a commitment to creative innovation in advertising.
- The nominee has provided benefits to the consumer - be it a service, a tangible product, or supporting a worthy cause - while also generating goodwill or sales for the brand working towards community development.
- Nominee’s brands must have appeared consistently in the shortlist and in the list of commended and winning campaign entries – demonstrating consistent excellence in creative, innovative media thinking and community development.
- Demonstrates effective personal communication with a wide variety of audiences.
- Demonstrates ethics and professionalism in communication.
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Outstanding Young Communicator Excellence Award
| The "Outstanding Young Communicator Excellence Award" recognizes the achievements, performance and excellent work of young professionals making a valuable contribution to the organizations they work for and showing considerable promise as future leaders of the industry. |
| - Given to an individual or an organization demonstrating effective public relations strategies aimed at supporting public education.
- Recognized as an advocate who has earned a reputation as being highly credible with a variety of audiences.
- Demonstrates exceptional leadership and communication skills.
- Experience and involvement in communicating with diverse audiences.
- Uses communication strategies that demonstrate strategic thinking, which contributes to the betterment of public education.
- Demonstrates effective personal communication with a wide variety of audiences.
- Demonstrates ethics and professionalism in communication.
- Recognized role model for communicators and non-communicators alike, and someone whose communication skills and messages have impacted the lives of others.
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Public Relations and Advertising Agency of the Year Excellence Award
| The "Public Relations and Advertising Agency of the Year Excellence Award", is awarded to the public relations agency that has demonstrated the best commitment and best implementation of PR measurement practice across all of its agency and client-related operations |
| - Public relations agency demonstrates the best commitment and best implementation of PR measurement practice across all of its agency and client-related operations
- The nominee demonstrates effective business performance, particularly client stability; campaign and project performance; staff retention and talent management; and leadership and vision.
- The PR firm deliveres big, original ideas that cut through the clutter and delivered positive brand awareness for its clients.
- The nominee displays creativity during several existing professional competitions.
- The PR agency displays strong business culture, reasonable corporate identity and genuine sense of business citizenship while blending a tactical and professional public relations program that showcases a successful public relations campaign.
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Corporate PR Executive Excellence Award
| The "Corporate PR Executive Excellence Award", recognizes an established practitioner for exceptional leadership and professional accomplishments during 2012-2013 as well as career achievements. |
| - The nominee demonstrates exceptional leadership and outstanding achievements in public relations
- The nominee has a good grasp of PR strategy and tactics
- The nominee makes specific contributions to the society, the PR profession and his/her employer
- The nominee displays traits and qualities that distinguish the nominee and his/her accomplishments, such as business savvy or creativity
- The nominee demonstrates exceptional knowledge of PR strategy, PR tactics and budgeting
- The nominee demonstrates outstanding PR ability to reach stakeholder audiences.
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Best Use of Content and Editorials Excellence Award
| The "Best Use of Content and Editorials Excellence Award", recognizes the achievements, performance and excellent work of a PR Agency with regards to best use of content and editorials. |
| - The nominee demonstrates and applies new products and/or technology which significantly contribute to the growth of the industry, or has leveraged existing (standard) technology in a new, creative manner.
- The nominee must have demonstrated the most successful use of emerging technologies, content and editorials.
- The nominee demonstrates creatively led innovation in any media
- The nominee demonstrates improved business performance and cost management following process improvements.
- The nominee displays positive impact on the industry of the company's services or products
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Globally Competent Public Relations in GCC Excellence Award
| The "Globally Competent Public Relations in GCC Excellence Award", recognizes the achievements, performance and excellent work of a PR Agency in GCC. |
| - The nominee demonstrates exceptional knowledge of PR strategy, PR tactics and budgeting that is globally competent.
- The nominee should have built a systematic effort to create and maintain goodwill along with favorable relationship of the organization's various publics by employing sophisticated approaches to global communications.
- It should include strategic campaign programs that seek to win the support or cooperation of people in communities in which the organization has an interest, need or opportunity.
- The program must recognize the effective use of media and public relation to change and solicit public opinion in order to influence government policy and/or regulations.
- It should further demonstrate leadership of public relations strategies and tactics in an innovative and proficient integrated campaign along with other marketing or communications medium in the region and that is globally competent.
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Corporate Communications Targeted Campaign Excellence Award
| The "Corporate Communications Targeted Campaign Excellence Award", includes business and trade campaigns which build awareness, enhance company reputation or generate business. |
| - The Corporate Communications Targeted Campaign Excellence Award will be presented to a corporate and media organization that exemplifies industry best practices in all aspects of its operations, and is thus an example of all-round business excellence in the industry.
- The nominee should have developed a continuing, win-win relationship with media and exhibited a campaign that enhances the public’s knowledge and understanding while keeping the right message in front of leaders and decision-makers.
- It should have executed a world-class, research-driven corporate communications strategy, including business and trade campaigns which build awareness, generated additional business and enhances company reputation with its stakeholders.
- The efforts taken should translate strong business culture, reasonable corporate identity and genuine sense of business citizenship while blending a tactical and professional public relations program that will showcase a successful public relations campaign.
- Demonstrates leadership, performance and excellent work in public relations over the past three years.
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Best Organization for Media Talent Development Excellence Award
| The "Best Organization for Media Talent Development Excellence Award", identifies and awards Organizations that have provided valuable service by contributing to the enhancement of Media Talent in the Organization. |
| - Demonstrates leadership, excellence, creativity, and initiative in their business or profession.
- Provides valuable service by contributing time and energy to improve the quality of Media Professionals in business and their contributions towards community.
- Actively assist Media talent in realizing their full leadership potential.
- Organizations’ which often hold special programmes focusing on Media development.
- The Best Organization for Media Talent Development exemplifies innovative initiatives for media development, and thus serves as an example of excellence to the organizations for media development.
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